Bloom’s Curv 2g, the first device on its new Curv hardware platform, debuted at dispensaries across New Mexico in early October. In less than three weeks, 96% of Bloom’s retail partners placed first orders and more than 21,000 units shipped. The response points to what Bloom set out to prove: two-gram consumers aren’t new to the format, and they want more from the experience. Given a 2g option that holds its performance to the last draw, they didn’t hesitate: Curv is moving fast enough that retailers are already reordering.
“New Mexico gave us two signals fast: customers bought the Curv 2g, and they came back for more,” said Vitaly Mekk, Co-Founder and Co-CEO of Bloom. “Illinois is the natural next preview market. Two-gram vapes are already a core format there, and consumers know what a good experience should deliver: big draws and real flavor all the way through. Curv was built to deliver on that promise, and we’re excited to give Illinois consumers a 2g they deserve.”
The Curv launch preview now expands to Illinois, one of the country’s most competitive cannabis markets and a long-standing market for Bloom. This is the second of Bloom’s two strategic preview markets ahead of a measured national rollout of the Curv platform in Q1 of 2027. Illinois was a clear choice for this launch as an established two-gram market. Two-gram devices now account for 59% of disposable vape dollars in the state, up from 41% a year ago, according to BDSA, well above the national share of 35%. Illinois consumers buy 2gs by default, which means they know exactly where most of them fall short. This preview will put Curv in front of the consumers best equipped to judge it.
More than 60 Illinois dispensaries ordered Curv 2g in its first week. Retail partners include:
- Aces – Plainfield
- Bisa Lina – All locations
- Bridge City Collective – East Dubuque
- Green Releaf – Villa Park
- Guaranteed Dispensary – Chicago
- High Haven – Darien, Elgin, Normal
- Ivy Hall – All locations
- Karma Club Chicago
- LuxLeaf Matteson
- Market 96 – All locations
- Mission – Calumet City, South Chicago
- Nirvana – All locations
- Noxx East Peoria
- NTI Galesburg
- Phili Bourbonnais
- Planet 13 – Waukegan
- Revolution Mt Prospect
- Rise – All locations
- River Bluff – Roselle
- Stash – All locations
- Starbuds – All locations
- Sunnyside – Danville, Naperville, River North, Rockford, Schaumburg, South Beloit
- Sway Dispensary – Chicago
- The Cannaisseur – Wood River
- UMI Chicago
- Verilife – All locations
- Zen Leaf – All locations
The Curv launch will continue to expand across New Mexico and Illinois. Feedback from these consumers and budtenders will shape the national rollout of the Curv platform, which begins in Q1 2027 in California, New York, New Jersey, Maryland, Pennsylvania and Florida, with additional states to follow. In the coming months, Bloom will roll out more support for Curv, including fashion accessories, events and collaborations.
Learn more about The Curv here: https://thebloombrand.com/2gcurv/
About Bloom
Bloom is an immigrant- and minority-owned cannabis brand dedicated to delivering a true-to-flower experience. Founded in 2014, Bloom is carried by more than 1,200 retail partners across nine U.S. states and the UK. The brand is best known for its proprietary all-in-one vapes, which replicate the experience of flower in a sleek, reliable device. Bloom offers three curated collections, Classic, Live and Rosin, and is available in California, Florida, Illinois, Maryland, New Jersey, New Mexico, New York, Pennsylvania, Virginia and the UK. Follow Bloom on Instagram at @bloomforthepeople and on LinkedIn at bloombrand.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261030848922/en/
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