Hightouch today announced at Snowflake’s annual user conference, Snowflake Summit 26, that it has been named the 2026 Marketers and Advertisers Snowflake Product Partner of the Year award winner by Snowflake, the AI Data Cloud company.
Hightouch turns Snowflake’s AI Data Cloud into a marketer‑ready Composable Customer Data Platform and Agentic Marketing Platform. Together, Hightouch and Snowflake enable the world’s best marketing and advertising teams to plan, build, and execute lifecycle and advertising campaigns end‑to‑end, from strategic planning and content creation through activation and measurement. Hightouch assembles a comprehensive Customer 360 and marketing context layer for AI in Snowflake, enabling teams to analyze results and continuously optimize their campaigns, offers, channels, and timing from a single, trusted source.
“Snowflake is increasingly the hub for data, AI, and intelligence at modern enterprises,” shared Kashish Gupta, co-founder and co-CEO at Hightouch. “Together, we’re helping the world’s best marketers use AI to analyze data, develop strategies, assemble on‑brand content, build audiences and journeys, and launch and measure campaigns across channels.”
“Hightouch is showing marketers how they can supercharge their work by leveraging the full richness of data inside Snowflake’s AI Data Cloud,” said Amy Kodl, SVP, Worldwide Alliances & Channels at Snowflake. “Using Snowflake, Hightouch is helping marketers to build richer customer understanding, activate intelligence across channels, and drive stronger business outcomes for our joint customers.”
Learn more about how Hightouch and Snowflake serve marketers here. Check out keynotes from Snowflake Summit 26 live or on-demand here and stay on top of the latest news and announcements from Snowflake on LinkedIn and X.
About Hightouch
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, Hightouch gives every marketer the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works. Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by 1,000+ companies including enterprises like Domino’s, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
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